This was the first animation production I led while working at A&M. From storyboarding, creating the assets, and several learning curves within the animation process, it was a fulfilling project for one of New Zealand’s most recognisable brands. The assets and animation were illustrated and produced using Adobe Illustrator & After Effects. The voice-over was directed by the A&M production team, and recorded in studio with the Mitre 10 team and local talent in Auckland before the final mix was completed back in Christchurch.